APPLE WATCH OUTSELLS ENTIRE SWISS WATCH INDUSTRY

Rob Follis's avatar

by Rob Follis

26th March, 2018

APPLE WATCH OUTSELLS ENTIRE SWISS WATCH INDUSTRY

Against industry expectations, the Apple Watch has been a massive global success with pre-Christmas sales eclipsing those of the entire Swiss watch industry. Additionally, the Watch also leads the wearable market outselling competitors like Fitbit by a wide margin.

The figures are also striking for the whole of 2017. IDC says Apple sold 17.7 million Watches, more than half of all smartwatches. The next largest company, sold only 3.6 million over the year.

Some of this success comes from technical innovation, like the latest Series 3 which adds cellular connectivity, turning the Watch into a Dick Tracy wrist phone.


Apple for Fashionistas in conjunction with Hermes

The other element is Apple’s success at fashion, with various watch colours, different sizes, interchangeable faces, special editions with Nike and Hermes and a cleverly designed range of over 50 watchstraps that users can change themselves.

To keep the market buoyant, Apple rings the changes on strap design every six months and for March, Apple debuts their (northern Hemisphere) Spring collection of bands with vibrant colours and unique designs.

Updates for 2018 include Woven Nylon bands with a fresh stripe that alternates white with colour for a crisp, clean look, exclusive Nike bands that colour-match with the latest Nike running shoes and a striking new edge paint colour for Apple Watch Hermès bands.

Later this month, all new bands will be available to order from apple.com and for purchase at select Apple Stores, Apple Authorized Resellers and carriers.

GadgetNET says: We love some and we hate others, but there is no better way to freshen up your Apple Watch than with a striking new band from just $79 AUD

Gallery

Posted in: Living & Style
Tags: apple 

Rob Follis's avatar

Written by:

Rob Follis

Rob Follis has been writing about tech on and off for over 40 years, is a designer, photographer, information omnivore, gadget-head, Hi-Fi afficionado, owner of far far too many things and sadly an unsuccessful app developer. A born & bred Londoner now happily living in Melbourne. Email Rob.

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