APPLE’S STUNNING NEW RED SPECIAL EDITION IPHONE

Rob Follis's avatar

by Rob Follis

10th April, 2018

APPLE’S STUNNING NEW RED SPECIAL EDITION IPHONE

On Friday the 13th April, Australian consumers will have a chance to get their hands on the shiny new (PRODUCT)RED iPhone.

Participating in the PRODUCT RED programme since 2006, Apple has donated over A$200 Million to the lifesaving (RED) AIDS Charity, funding over 800 million days of life-saving ARV medication that prevents the transmission of HIV from mothers to their babies.

In Cupertino, California, Apple today announced iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition, the new generation of iPhone in a stunning red finish. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminium band and a sleek black front.

The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, 13 April.

Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which will be available beginning tomorrow.

A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

Deborah Dugan, (RED)’s CEO commented:

Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,

GadgetNET says: It's refreshing to see a huge corporation like Apple doing good, and the RED iPhone looks pretty fabulous too. Win – Win.

Gallery

Posted in: Smartphones & Tablets
Tags: apple 

Rob Follis's avatar

Written by:

Rob Follis

Rob Follis has been writing about tech on and off for over 40 years, is a designer, photographer, information omnivore, gadget-head, Hi-Fi afficionado, owner of far far too many things and sadly an unsuccessful app developer. A born & bred Londoner now happily living in Melbourne. Email Rob.

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