BOSE ENTERS AUGMENTED REALITY MARKET
US Lifestyle audio brand Bose is well aware that the big and little screens used inside and out of a typical household are big business, especially for smartphone brands.
That’s why it describes its foray into Augmented Reality as the first “audio augmented platform”. The inaugural prototype model from Bose built to carry the new AR platform is what looks like a pair of trendy sunglasses.
They’re much more than that though, because Bose says the new sunnies are not only ‘’glasses to hear”, they’re also the first harbinger of mobile sound.
Bose doesn’t go into any new concept half-heartedly. So it should come as no surprise to hear Bose is splashing US$50 million on its new AR project.
A limited number of models better finished and equipped than the prototypes will be available later this year.
For now, developers and manufacturers will hold onto their samples tightly.
Bose sees the new glasses as a variation of the category called “wearable headphones’’ but points to a major difference. Bose has been reported as saying its glasses are more meaningful and productive than headphones.
Unlike other augmented reality products and platforms, Bose AR doesn’t change what you see, but knows what you’re looking at-without an integrated lens or phone camera.
And rather than superimposing visual objects on the real world, Bose AR adds an audible layer of information and experiences, making every day better, easier, more meaningful and productive.
For its AR glasses, Bose developed a razor-blade thin acoustics circuit that Bose says has gob-smacking clarity and power.
Some speculate a micro-sized digital amplifier holds the key to the new circuit, but we’ll have to wait and see.
What we can share is the new AR glasses can be used for audio and to make and take phone calls.
Bose also indicated a huge variety of situations where the traveller could put the AR glasses to good use.
Like visiting a racetrack or other historic venue where the pounding hoofs of horses travel across your face as you peer into the track.
Or like when you stare at a foreign sign wondering what the bee Jesus it means and the AR glasses come to the rescue with a translation in your own language.
The new AR glasses may also have gesture controls that allow you to change music tracks by waving a hand across the glasses.
No doubt, there’s also a potential for Bose’s AR glasses to work as a wearable satnav.
We’ll just have to wait and see. But for now, you can lock in Bose’s AR glasses to make an appearance later this year.
Peter was formerly the Audio-Video Editor of the Herald Sun for over two decades. One of the most-respected tech and audio journalists in Australia, Peter brings his unparalleled experience and a unique story-telling ability to GadgetNET.
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