CANON PUTS A SUPERZOOM IN YOUR POCKET
As 'very smart' smartphones like the iPhone X, Google Pixel and Huawei's latest get better and better cameras, sales of compact 'real' cameras have fallen sharply. The photo industry is struggling and desperately racing to stay ahead and offer reasons for someone to buy an actual camera.
Canon's latest smartphone competitor has one compelling feature. Most phone cameras are wide-angle and cannot zoom in on distant subjects, so Canon's answer is the Canon PowerShot SX740 HS, a consumer camera with a massive superzoom lens. Then they add Wireless and Bluetooth capabilities and 4K Video recording, in a compact body at a very attractive price.
CANON CALLS THE SX740 "A CAMERA THAT HELPS MAKE TRANSITIONING AWAY FROM SMARTPHONE PHOTOGRAPHY FUN AND EASY.”
The PowerShot SX740 HS will be available from September. Annoyingly Canon refuse give prices. but our guess is around $599 or a bit less.
Building on the zoom proposition, this is one of the most compact travel zoom cameras to offer 40x optical zoom with focal lengths from 24mm wide to a remarkable 960mm telephoto (35mm equivalent) and Canon's Zoom Plus function digitally doubles that zoom range.
A CMOS 20.3 MP sensor offers decent resolution above that of most phones and that combined with fast DIGIC 8 processing allows the PowerShot SX740 HS to record 4K Ultra High Definition movies and time-lapse footage and perform well in low-light. A nice extra is the ability to grab 4K Ultra High Definition frames from a 4K movie, capturing approximately 8MP stills from anywhere in the video.
The big flip-up screen is great for street photography and selfies. A dedicated Food Mode and Social Sharing will horrify professional photographers, but make this the perfect camera for the Facebook & Twitter generation. The camera features Wi-Fi and always-on Bluetooth® connectivity, so it can maintain a connection with phones and tablets, tag photos with GPS location and in general share and stream photos in the same way you would from a phone. It integrates effortlessly with smart devices, using the free Canon Camera Connect app for compatible iOS and Android devices.
Historically a 960mm zoom lens would make for a huge and bulky camera. Canon has worked magic both optically and digitally to deliver compact results. The 40x Optical zoom comes from the physically telescoping lens, then up to 80x from fancy digital footwork. To help reduce blurry photos and movies, the lens comes with 5-axis stabilisation. You certainly will be able to take long reach photos that are just not possible on a phone.
- 40x optical zoom in a pocket-sized, compact camera
- 4K Ultra High Definition video
- Superfast DIGIC 8 processing
- A large 20.3 Megapixel CMOS sensor
- 180-degree tilt screen for selfies and street shots
- Easy connectivity for instant social sharing
The SX740 is perfect for families and holidaymakers looking for a convenient point and shoot camera.
GadgetNET says: This is a nice first upgrade from a smartphone and the huge zoom is remarkable for the size of camera. Do however check out competitors from Nikon, Panasonic and others before making your final decision.
What’s in the box?
- PowerShot SX740 HS (Black or silver available)
- Wrist strap WS-800
- Battery Pack NB-13L
- Battery charger CB-2LHE
- AC Cable
- User Manual Kit
For more information visit Canon Australia.
Rob Follis has been writing about tech on and off for over 40 years, is a designer, photographer, information omnivore, gadget-head, Hi-Fi afficionado, owner of far far too many things and sadly an unsuccessful app developer. A born & bred Londoner now happily living in Melbourne. Email Rob.
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