LG GO XBOOM WITH THE HELP OF MERIDIAN AUDIO
At the vast IFA Show starting on the 31st August in Berlin, LG Electronics (LG) will unveil an expanded lineup of XBOOM audio products. LG claims to have a 35 Percent Global Market Share in Mini Components and All-in-One Systems, so XBOOM is positioned to be an influential player in the market.
The interesting element for us is LG's partnership with British audio specialist Meridian Audio, whose expertise has been incorporated in the design of XBOOM and whose involvement should lead to better sound all around. We do take the claims of High-Fidelity, with a pinch of cynicism though.
Other key takeaways from the marketing material, are the use of aptX™ HD Bluetooth, Google Assistant, LG ThinQ and Google Smart Hub functionality. Plus of course lots of coloured LEDs and the insane claims of up to 5,000 watts power output (that should be ignored entirely!).
The XBOOM mini components CK99 $1699 and all-in-one OK99 $999, according to LG are "crowd favourites with thundering output starting at 1,800 watts and topping off at 5,000 watts for a lively party atmosphere". These models are available now.
The addition of the colourful XBOOM Go PK3/PK5/PK7 embraces the brand’s heritage of powerful sound and party fun. XBOOM Go speakers "deliver clear treble and enhanced bass as well as exceptionally powerful, sound despite their compact size."
XBOOM Go is the first wireless speaker to support aptX™ HD from Qualcomm for hi-res streaming audio. The Go models also feature multicolour mood lighting as well as Grab-N-Go and X-grip handles for portability and stability. Long battery life and water resistance make XBOOM Go speakers perfect for outdoor activities.
The somewhat more subtly styled LG XBOOM AI ThinQ WK7 and WK9 speakers feature Google Assistant. LG’s partnership with Meridian "delivers high-fidelity sound, precise vocal definition and accurate bass".
LG collaborated with Google to integrate the Google Assistant directly into the product as a home hub, allowing the WK7 and WK9 to control Google Assistant-compatible smart home devices along with LG home appliances compatible with LG ThinQ. The ThinQ WK7 speaker will soon be joined by the WK9 with an 8-inch Smart Display for a richer interactive experience.
Seo Young-Jae, head of audio business at LG's Home Entertainment Company said:
By expanding our XBOOM brand to include wireless and smart speakers, LG is opening up new possibilities with XBOOM leading our entire home audio business,
With Meridian as our audio technology partner, we are confident XBOOM will succeed around the world.
Apart from the OK/CK99, Australian prices have not yet been announced.
Rob Follis has been writing about tech on and off for over 40 years, is a designer, photographer, information omnivore, gadget-head, Hi-Fi afficionado, owner of far far too many things and sadly an unsuccessful app developer. A born & bred Londoner now happily living in Melbourne. Email Rob.
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