STUNNING NEW HOMEPOD VIDEO FROM APPLE
Released globally last night on Apple’s YouTube channel, this fantastic ad for Apple’s HomePod called “Welcome Home,” was directed by noted US film director Spike Jonze, a serious film industry heavyweight.
To star in the video, the 48-year-old Oscar winner bought on board the English musician and dancer FKA Twigs, a talented musician, incredible dancer and actress.
Set to the uptempo beat of a new song from Anderson .Paak called “Til It's Over." (cunningly of course exclusively available on Apple Music) FKA Twigs arrives home after a long day and asks HomePod to play something she'd like, which she then dances to in a magical fantasy scene as the music transforms her mood and her apartment.
As ADweek commented:
Tying things together, of course, is the product pitch, that this whole experience is delivered by the powerful HomePod speaker and curated by Apple Music, with an assist from Siri.
The four-minute film will run online, with a 60-second cut set to air on primetime network television.
Rob Follis has been writing about tech on and off for over 40 years, is a designer, photographer, information omnivore, gadget-head, Hi-Fi afficionado, owner of far far too many things and sadly an unsuccessful app developer. A born & bred Londoner now happily living in Melbourne. Email Rob.
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