VODAFONE TV TAKES ON OPTUS, FETCH AND TELSTRA TV
Vodaphone is twigging that content is king on the big, and the small screens.
Consumers have taken to streaming movies like ducks do to water, and this is why Vodaphone is forging a partnership with movie service provider Netflix.
The sweet deal sees Vodaphone enticing clients on 24-month NBN plans with a free 12-month Netflix subscription.
The only catch is, the offer is not available to customers on the slowest Vodaphone NBN plan.
Right now the offer will only be made to Vodaphone customers who have signed up to the Telco’s 50Mbps and 100Mbps NBN plans.
Those with faster speeds will get the equivalent of the 12-months Netflix subscription fee credited to their existing account.
Vodaphone’s secret weapon is a slinky TV box with one-touch button access to YouTube and Netflix.
Vodaphone has plans to team up with other streaming service providers in the future so its TV box is an open platform device running Android.
Technicolor builds the TV box for Vodaphone and physically it looks like a streamlined Apple TV.
Vodaphone’s consumer business unit director Ben McIntosh extols Vodaphone’s NBN venture. He was reported as saying that consumers ought to have the freedom to pick a Telco using service and reliability and not exclusive content rights as a guide.
Our vision is pretty simple. People should be able to choose what they want to watch when they want to watch it without being locked in to a Telco.
For sport, you end up locked out unless you’re a customer of one big Telco. This is old, legacy era thinking.
The latest Vodaphone offering follows the company’s move into the landline NBN business that recently kicked off with a 4G NBN-friendly router.
Vodaphone has also tweaked its NBN plans. Each of the three offers unlimited data. Vodaphone Basic that uses the 12Mbps speed is priced at $59 per month. Vodaphone’s 50Mbps Essential Plus will cost $59 per month while the top tier 100Mpbs plan called Premium will cost $79 per month.
Vodaphone is hurtling into the NBN and will expand its service to Brisbane, the Gold Coast, Adelaide, Perth and Tasmania.
Its fixed line NBN service has been offered to customers in Sydney, Melbourne, Canberra, Geelong, Newcastle and Wollongong and started taking orders from these places in December.
Peter was formerly the Audio-Video Editor of the Herald Sun for over two decades. One of the most-respected tech and audio journalists in Australia, Peter brings his unparalleled experience and a unique story-telling ability to GadgetNET.
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